About
A small firm with one job.
Superlative Advisory is Natalia Quintero. She finds the company a plain .com was made for, writes to the people who run it, and sees the sale through to the registrar.
Natalia.
Natalia came to this after about eight years working on brand strategy for digital businesses and on managing portfolios of names, and then narrowed it down to the part she liked best: matching a plain .com with the operating company whose products and customers it describes.
She works directly with founders and owner-operators, not through layers of introductions. Her notes are short, and they are mostly questions. What do your customers call what you do? How do they find you now? Would a name like this change anything for you, or not?
She would rather hear a quick no than chase a maybe. Most of the people she writes to have never bought a domain from anyone, so she explains each step as it comes and keeps the paperwork to a page.
Las Vegas, off the Strip.
The office is in the Hughes Center, the office park a mile east of the Strip off Flamingo Road, among the law, accounting and consulting firms that have filled it for decades.
The valley's working economy looks a lot like the names we hold. Pool and cooling companies that keep houses livable through the summer. Dental and medical practices spread from Henderson to Summerlin. Firms that build, staff and supply the convention floor. Businesses whose customers describe them in two or three ordinary words.
Natalia works with companies anywhere in the country, by email and by phone, on Las Vegas hours.
How she works.
- She reads before she writes
- Your site, your services and the words your customers use, so the first note is about your business and not a template.
- One person, start to finish
- The person who writes to you is the person who answers, quotes and sees the transfer through.
- Stop means stop
- A one-word "stop" in reply to any note ends it. No follow-up, about that name or any other.